Sony is unlike any other technology company. Yes, they are engineers, but they are also musicians, directors, actors and artists. Together, they work as one.
Sony’s engineers’ tools ignite the imaginations of artists. Their artists inspire engineers to see beyond the glass and wires.
And whether the product of that imagination is a camera or a song or a movie, they don’t measure its success with figures on a spec sheet or points on a graph.
Sony measures it with the flutter of a heart or a bead of cold sweat. After all, it’s not about what they make; it’s about what they make you feel.
Sony’s unlimited passion for technology, content and services, and relentless pursuit of innovation, drives them to deliver ground-breaking new excitement and entertainment in ways that only Sony can. Creating unique new cultures and experiences. Everything they do, is to move you emotionally.